Chapter 15
Making change happen

Excerpt from the book....

Sales skills are about convincing someone to do something. In the medical profession they are often sneered at as the province of pharmaceutical company reps. But if you would like to convince your patient to stop smoking, to persuade your manager to spend money on the more expensive brand of equipment, or to negotiate with your healthcare trust on the best working hours, then you need good sales skills.

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What would you like to do?